Your Career Excel coaches are two women across the pond from each other who share a mission to make your dreams a reality. Hira Ali and Jennifer Willey recognize the value of distance learning because they first connected online. Both are global trainers, speakers and coaches who specialize in advancing women, but they realized that their differences would make for a more powerful combination together.

We are somewhat like the Reese’s™ peanut butter cups of coaching! Hira, an Author, Certified Coach and NLP Practitioner with a strong background in HR, is a Pakistani woman living in the UK.  Jennifer is a New Yorker living in New Jersey, and has climbed the corporate ladder as a C-Level Executive in Digital Media and Technology before devoting herself to developing others.


CEO & Founder: Advancing Your Potential, International Women Empowerment Events | Leadership Trainer | Author |  Speaker | Writer | Executive Career Coach | Diversity & Inclusion Champion| Licensed Neuro Linguistic Programming (NLP) Practitioner

I am your career flight instructor. I give you the wings to soar to great heights of success, satisfaction & empowerment in your profession. I help you focus on strategies to become the leader you know you can be. With me by your side, you will free yourself of limiting beliefs and learn to fly.

Over the past decade, I have had the privilege of coaching hundreds of people across industries, professions and ethnicities. From teachers to students, executives to police officers, business owners to stay-at-home parents, my client base has been diverse yet my commitment to help everyone achieve their highest potential is unwavering. My success as a professional coach is grounded in the belief that human potential is infinite. Helping others become the best version of themselves has been the most rewarding aspect of my own career. It’s also enabled me to connect intellectually and emotionally with incredible individuals from diverse backgrounds — people who had unlimited potential and just needed a focused guide to help them unlock it.

I am an accredited member of the International Coach Federation and Association for Neuro-Linguistic Programming. My leadership and coaching articles have been featured in The International Coach Federation, Women@Forbes, Entreprenuer, The Huffington Post, Thrive Global, Entrepreneur Women, Ellevate Network, Gulf News, The Female Lead and many more. My work has been featured in several interviews the recent one being by former BBC journalist Dan Parry -some of my blogs have been shared by Arianna Huffington herself. My career development podcast, 8 Minutes of Learning With Hira Ali, has been featured in HuffPost as one of the top 100 rising podcasts with guests.

I am a registered coach and mentor at various international organisations including: American Corporate Partners, the National Health Services, Mentor2mentees, and The Cherie Blair Foundation. I am the recipient of the Top 100 Women – Lift Effects Star Award and was one of the top three finalists for the Baton Awards, Entrepreneur of the Year. I was recently awarded Highly Commended women in media award sponsored by Microsoft at the prestigious win trade awards. In her recently published book Her Way to the Top: The Glass Ceiling is Thicker Than It Looks, I highlight the internal and external road blocks impeding a woman’s climb to the top irrespective of her culture and geography. The book has earned outstanding reviews from global influencers like Dr. Marshall Goldsmith, Cherie Blair, Valerie Young, Dr. Lois P Frankle, Chiara Condi, Dr. Yvonne Thompson, Carole Stone, Dr. Shola, Ziauddin Yousafzai (Malala’s dad) and many more and received a letter of appreciation from the London Mayor himself. Her Way To The Top has made it to the local newspapers such as Ham and High and international ones such as Europe Breaking News.

I have been featured as a role model in the book Girls Who Do you Want To Be alongside global influencers like Arianna Huffington, Reshma Sujani, Claire Shipman, Sallie Krawcheck and many more. She is very passionate about empowering women and ethnic minorities in smashing glass ceilings and I am a strong advocate of diversity and inclusion at work place.

I currently live in London with my husband and son.


CEO and Founder: Wet Cement | Champion of Women’s Career Advancement | Leadership and Communications Trainer | Business, Sales and Marketing Strategy Consultant | Content Creator & Media Personality | Motivational Speaker | Gender Equality Expert

20+ years of bumps and bruises earned climbing my way up the corporate ladder allow me to help women like you achieve your potential. Whether I was navigating change and challenges at start-ups or Fortune 500s, I learned invaluable real-world lessons on how to confidently and fearlessly shatter the glass ceiling.

I earned my stripes at technology and media companies like PricewaterhouseCoopers, Oath/AOL, WebMD, Yahoo!, TV Guide and others. When I reached the C-Suite as Chief Business Officer at a connected health tech company, I realized that my purpose was to leverage my skills and expertise to help others ‘make their mark’. I launched Wet Cement in 2017 to achieve this mission in a number of ways—by designing and deploying Gender Equity programs for organizations, through inspiring “Advance Women at WorkShops,” “InvolveHim” programs to develop ‘modern male leaders,’ as a Global Keynote Speaker on Gender Equality, or through my “Fearless in 5” career-enhancing video series. I am committed to making it easy, fun and empowering to grow and develop your skills and purpose.

I learned at an early age how confidence, fearlessness (or at least acting that way!) and ‘owning the room’ can transform your life. By the age of 7 I understood how storytelling, courage and composure could make your dreams come true when I was a regular on the American TV game show, “Child’s Play.” This was reinforced when I became one of the youngest-ever Certified Fitness Instructors in the U.S. and even became an Instructor for Cornell University, while still a student! Later, working on TV shows like “Good Morning America” taught me how to manage big personalities. And by the time I was 21, I was a TV News Anchor and Reporter, which taught me invaluable lessons about stress, time management, flexibility and courage.

Now in my ‘spare time,’ I tap into my passion for helping women advance at work as the expert sales and communications trainer for the Rent the Runway/UBS non-profit “Project Entrepreneur,” planning Enrichment Committee events for the philanthropic women of “Impact 100 Jersey Coast,” and serving as a CSweetener Executive Mentor. I’m also proud to say I was the Founder and Chairperson of the WebMD Women’s Leadership Network, co-Founder of the AOL/Oath Women’s Network, and former Board Member of the Alliance for Women in Media, NY Chapter. I graduated from Cornell University with a degree in Communications. I currently live in New Jersey with my husband John and two sons. And I cannot wait to help you reach your potential and realize your career goals!